As the world’s becoming more and more knowledgable about the products we use, it’s only natural that you’ll start to question more of the things you buy. When you’re out shopping, you may not realise which tasty snacks are made with palm oil, or if those sweets you love are suitable for vegetarians. Luckily for you, we only use cruelty-free makeup at Ivy Rose Studio. Read on to find out why, and discover some of the best cruelty-free makeup products and shops out there.
Why we use cruelty-free makeup
Here at Ivy Rose, we like to think of ourselves as a caring bunch. You can see how much we care about our guests by the beautiful photoshoots we’re proud to offer. We also care very much how we impact the world around us, and we’re strongly against animal testing. Not only this, but there are other benefits of using cruelty-free makeup too.
It’s estimated that over 10 million animals are used for testing each year in the European Union, and the UK is the biggest culprit. In the United States, the figure rises to a massive 100 million animals every year. Everything from cats, rabbits and monkeys, to mice, rats, frogs, hamsters, guinea pigs, fish and birds. Dogs too, particularly beagles.
Animal testing can be genuinely horrific. Can you picture a dog having a hole drilled into their skull? Or a monkey being forced to inhale toxic fumes. Or a cat having their skin burned off. Meanwhile, the standard irritation test is to drip chemicals into the eyes of a rabbit. All of this hurts, and who are we to put these animals through such pain for our own sake?
As if all that wasn’t bad enough, what if we told you it was all unnecessary too? Most countries don’t require cosmetics to be tested on animals by law, including the US, Australia, and those in Europe. There are other ways to test the safety of products before they go to market, including in vitro tests which are based on human cells and tissues rather than live creatures, and computer-modelling studies. Plus, we already have thousands of ingredients we know are safe for humans, making animal testing even more unnecessary.
As they rely on ingredients with proven safety records, cruelty-free cosmetics aren’t likely to cause you any harm or lead to any side effects. Usually non-toxic and free from harmful chemicals, they are kinder to your body’s largest organ - your skin. You’re much more likely to find green products with cruelty-free brands, so you can do your bit for the environment too.
Makeup brushes made from synthetic materials don’t absorb bacteria like those made from animal hair do. They’re easier to clean, and don’t trap oil and dead skin like their animal counterparts. This can be a real problem if you have oily or acne-prone skin, but even if you don’t, synthetic brushes are better both for you and the animals you’ll help protect.
According to research endorsed by PETA, there are more people nowadays who disagree with animal testing than those who agree. Those that do back animal testing believe it’s because of the necessary medical benefits. With so many people supporting cruelty-free cosmetics, there’s never been a better choice of brands.
What cruelty-free makeup do we use?
At Ivy Rose, we’re a big fan of Illamasqua. We use a lot of their products on our shoots, as well as Morphe brushes. We also like Anastasia Beverly Hills, Urban Decay and Kat Von D Beauty. If you’re looking to pick up something on the high street, Superdrug has a range of own brand vegan, cruelty-free makeup. Or if you’re after vegan, cruelty-free, 9-free gel nail polish, we’d recommend Madam Glam. With so much to choose between, there really is no need to buy makeup that’s been tested on animals.
If you’d like to see how we use our cruelty-free makeup in our studio, why not book in for a photoshoot or a hair & makeup appointment? We can help point you in the direction of the best cruelty-free makeup products out there while you’re with us.